The Dubai-headquartered hotel management group has signed a group-level hotel management agreement with a leading Saudi investment and real estate firm, marking a significant step in the company’s regional expansion strategy.
Under the partnership, Valor Hospitality Partners will manage 25 new hotels totalling more than 3,000 rooms, with openings rolled out over the next nine years. The first properties are slated to debut in December 2026 under a new homegrown Saudi hotel brand created by the investment partner. The investment company will handle ownership and development, while Valor provides full-scale management services including pre-opening operations, marketing, and brand positioning.
The collaboration seeks to enhance operational performance, deliver consistent guest experiences, and generate long-term investor value—objectives aligned with Saudi Arabia’s broader tourism development agenda. The announcement comes as the Kingdom continues to position itself as a regional hospitality hub, with major hotel groups confirming debuts at premium destinations like the Red Sea.
Julien Bergue, Co-founder and Managing Partner of Valor Hospitality Partners Middle East, CIS and Central Asia, said:
“Saudi Arabia’s hospitality landscape is evolving at an extraordinary pace, creating exciting opportunities for developers and investors. At Valor, we go beyond hotel management to create value through performance, innovation, and partnerships built on trust.”
Bergue added that Valor’s role is to help investors achieve commercial success and long-term sustainability while contributing to the Kingdom’s tourism destination ambitions.
Jana Bader, newly appointed Country Head of Business Development (KSA) and Regional Director of PR and Communications for Valor Middle East, emphasized the company’s commitment to Saudi talent development.
“A cornerstone of our strategy is the empowerment of Saudi talent. We believe the true spirit of hospitality is delivered by people, and we are deeply committed to investing in the training and development of the local workforce within our Kingdom’s hotels.”
Beyond the Saudi Arabia partnership, Valor’s 2025 global signings and openings exceed $1 billion in new projects spanning the Americas, Europe, Africa, the Middle East, and Central Asia. Recent highlights include new hotel openings in the UK, Africa, the Caribbean, and the United States.
The announcement was made at the Tourise 2025 event in Riyadh, underscoring the hospitality sector’s momentum in driving regional economic growth. This move reflects broader industry trends, where major hotel brands are expanding residential and hospitality offerings across the Gulf to capitalize on rising demand for luxury accommodations and experiential travel.
