The Dubai-based luxury developer announced the new tower as part of its continued expansion within the one-million-square-foot Sobha Central master development, reflecting strong investor confidence in premium real estate in the emirate.
Tower Features and Location
The Mirage will feature 677 residential units crafted with Sobha Realty’s signature design standards. Located at the corner of Sobha Central, the tower offers prominent views within the development and benefits from direct connectivity to Sheikh Zayed Road via two dedicated lanes, providing residents easy access to the city’s business and leisure districts.
The broader Sobha Central development spans more than one million square feet and integrates residential, commercial, and lifestyle amenities. The master plan includes 250,000 square feet of landscaped open spaces, 175,000 square feet of premium office space, and 160,000 square feet of retail, dining, and entertainment areas, including an integrated shopping mall.
Strong Sales Momentum
The launch milestone comes after the developer achieved significant traction at Sobha Central earlier this year, with AED3.5 billion in sales across more than 1,500 units. This performance demonstrates sustained demand for luxury properties in Dubai’s premium segment despite market dynamics.
International Investor Profile
Sobha Central continues to attract global capital, with Indian buyers representing 26 per cent of sales, followed by European investors at 15 per cent, and US buyers accounting for 8 per cent. This diversified buyer base reflects the project’s appeal across major international markets.
The Mirage launch reinforces Sobha Realty’s position in Dubai’s competitive luxury real estate market, where mixed-use developments continue to define urban living standards. The project’s integration of residential, office, and retail components aligns with broader trends toward self-contained urban communities that blend work, living, and leisure.
