Dubai’s property market is rapidly maturing, demanding a shift from traditional salesmanship to data-driven advisory, according to Firas Al Msaddi, CEO of fäm Properties. He asserts that modern investors now require transparency, real-time data, and tech-savvy service, making data proficiency the “new currency” for real estate professionals.
Data-Driven Advisory is Key in Dubai’s Evolving Property Market, says Expert
Dubai’s real estate sector is undergoing a significant transformation where data, transparency, and technology are becoming the new cornerstones of success, according to Firas Al Msaddi, CEO of fäm Properties. In a statement on Tuesday, he argued that the market’s rapid maturation requires a fundamental shift in how real estate professionals operate, moving from intuition-based sales to data-driven advisory.
Al Msaddi emphasized that the expectations of modern investors and homebuyers have evolved, mirroring trends in advanced global markets. Today’s clients demand access to real-time market comparisons, sales history, and performance data before making investment decisions.
“What worked for real estate professionals five years ago—a combination of intuition, charm, hustle—is no longer enough,” Al Msaddi stated. “In the world’s most advanced real estate markets, agents don’t just close deals; they’re advisers, analysts, negotiators, and data strategists.”
This shift is supported by global trends, with a 2025 study showing that 85% of homebuyers begin their search online. In Dubai, clients now expect brokers to provide detailed answers on past sale prices, transaction volumes, and market moving averages. Al Msaddi noted that data platforms like DXBinteract have become essential tools, offering intelligence that replaces guesswork with factual analysis.
The move towards greater transparency is a government-supported trend across the UAE. Recently, ADGM launched digital real estate services to improve investor confidence in the capital, while Dubai has enabled 24/7 digital property sales, streamlining transactions and enhancing transparency.
Al Msaddi also highlighted several other critical areas where Dubai’s market is aligning with global standards:
- Sustainability and ESG: Green buildings are commanding rent premiums of 3-12% in cities like London and New York. As multinational tenants in Dubai increasingly inquire about green certifications and energy efficiency, brokers must be knowledgeable about ESG factors to remain competitive.
- Technology Integration: The adoption of PropTech, including advanced CRMs and digital marketing tools, is no longer optional. Clients expect a seamless, tech-driven service for everything from virtual tours to investment reports.
- Strategic Insight: Top brokers are expected to translate raw data into actionable advice. This means analyzing whether price movements are driven by genuine demand or speculation and calculating the true ROI after factoring in all costs.
This call for increased professionalism comes as Dubai real estate sales soar, attracting a more sophisticated class of global investors. According to Al Msaddi, agents who embrace data and technology will thrive by becoming trusted advisors, while those who do not will be left behind in a market that increasingly values clarity and verified information.
