Dubai is pioneering a significant shift in the luxury real estate market, where wellness has become the primary benchmark for premium properties. The Global Wellness Institute (GWI) reports that the wellness real estate market has more than doubled since 2019 and is projected to reach $1.1 trillion by 2029.
The Middle East and North Africa (MENA) region is emerging as a key player, growing at an impressive 22% annually. This growth indicates that wellness property is no longer a trend but a high-potential asset class.
Key trends in Dubai’s luxury real estate market include:
- Buyers now prioritize developer credibility and long-term value over pure prestige
- Wellness integration is becoming a critical factor in property selection
- Investors are seeking homes that improve health, sleep, and overall family well-being
The market has evolved to recognize two primary investor profiles:
- Lifestyle Investors: Seeking a long-term family sanctuary, willing to hold properties for 5+ years
- Strategic Investors: Recognizing the growing value of wellness-focused assets, typically holding for 3-5 years
Developers like those pioneering real estate tokenisation are at the forefront of this transformation, offering innovative approaches that go beyond traditional property investment.
As the market continues to mature, only developers with differentiated, wellness-focused products will thrive. The future of luxury real estate is not just about what you own, but how it contributes to your overall quality of life.
