DAMAC Properties has introduced DAMAC Elevate, a first-of-its-kind digital platform that reimagines how employee contributions are recognized and celebrated across the organisation.
The platform was unveiled at a launch event attended by Hussain Sajwani, Founder and Chairman of DAMAC Properties, and Ali Hussain Sajwani, Managing Director of Finance, Technology, Operations and Hospitality, underscoring leadership’s commitment to prioritizing employee appreciation.
“DAMAC Elevate is not just a platform; it’s our way of showing that every contribution is seen, valued, and celebrated,” said Hussain Sajwani. “Recognition is key to our culture, and we are proud to take this step in honouring the incredible talent within our organisation.”
Core Features
DAMAC Elevate operates on a fully digitised workflow that enables:
- Real-time recognition from peer-to-peer acknowledgements to departmental endorsements
- Customized rewards based on individual employee preferences
- Comprehensive analytics providing leadership with performance and engagement insights
- Global rewards catalogue with an intuitive redemption experience
For department heads, the platform delivers AI-driven analytics and insights that reflect team performance and cultural engagement, supporting data-informed decision-making and growth strategies.
Strategic Focus on Talent Retention
DAMAC Elevate represents a broader organizational initiative to attract, retain, and celebrate top talent on the global stage. M.P. John, Chief Human Capital Officer at DAMAC Properties, emphasized the platform’s significance: “This platform is more than a rewards system; it’s a catalyst for meaningful connections and shared achievements across the organization. Recognising the contributions of our people is fundamental to our continued success.”
The launch reflects DAMAC’s philosophy that recognition is a powerful driver of ambition, engagement, and connection within the workplace. As a major player in Dubai’s real estate sector alongside similar luxury residential developments in the Emirates, DAMAC’s focus on employee culture signals the competitive talent landscape in the region.
The platform ensures employees at all organizational levels feel consistently valued, while providing leadership with actionable data to drive organizational performance and team morale. This digital approach to employee recognition positions DAMAC as a forward-thinking employer in Dubai’s competitive real estate and hospitality sectors.
