Apparel Group Enters Real Estate with KORA Properties Launch

AppCorp Holding has launched KORA Properties, its first real estate venture, with plans to develop a premium project in Dubai Maritime City, marking a significant diversification for the fashion and lifestyle conglomerate.
Apparel Group Launches KORA Properties: Dubai Real Estate Expansion Apparel Group Launches KORA Properties: Dubai Real Estate Expansion

AppCorp Holding, the parent company of Apparel Group, has officially entered Dubai’s dynamic real estate market by establishing KORA Properties, a fully integrated premium-segment property development firm. The company’s debut project is set to launch on November 12 in Dubai Maritime City.

Chaired by Nilesh Ved, the company aims to develop premium residential and commercial spaces. “KORA Properties is founded on the belief that a home is one of life’s most important milestones,” Ved stated, emphasizing the company’s commitment to creating meaningful living spaces.

The venture aligns with Dubai’s ambitious real estate growth strategy, which targets a market value of Dh1 trillion by 2033. KORA Properties plans to expand across multiple segments, including residential, retail, commercial, healthcare, and hospitality developments.

Established in 1996, Apparel Group has built an impressive retail footprint, representing over 85 global brands across 2,500 stores in 14 countries. The launch of KORA Properties positions AppCorp as a diversified multi-sector holding company with strategic investments beyond its traditional retail and lifestyle sectors.

Ved highlighted that the new venture represents an extension of the company’s core values: “We are extending our brand’s promise into real estate, promising living spaces that nurture dreams, foster growth, and elevate living.”