Swiss-based DHG Properties has announced the launch of Helvetia Verde, a high-rise residential tower in Dubai’s Meydan Horizon district. The project aims to introduce Swiss standards of quality and an “affordable luxury” concept to the city’s rapidly growing property market, which recorded nearly Dh500 billion in sales in the first nine months of 2025.
Swiss developer DHG Properties has officially launched Helvetia Verde, its second residential project in Dubai, located in the upcoming Meydan Horizon district. The high-rise development aims to merge Swiss principles of quality and precision with the modern lifestyle demands of the emirate, targeting the “affordable luxury” market segment.
The launch comes as Dubai’s real estate market continues its strong performance, with data showing 158,200 transactions worth Dh498.8 billion between January and September 2025. This represents a 32.3 per cent increase in value compared to the same period in 2024, confirming the city’s status as a key global property hub.
Blagoje Antic, Founder and CEO of DHG Properties, commented on the market’s strength, stating, “For international developers, this performance signals more than stability. It reflects Dubai’s ability to embrace new approaches in shaping the future of residential living.”
Helvetia Verde is strategically located in Meydan Horizon, a master-planned community designed as a “city within a city” with a live-work-play concept. The development will be steps away from the new Yellow Metro Line station, offering connectivity to the rest of Dubai, and is situated near the Ras Al Khor Wildlife Sanctuary.
This project follows the near sell-out success of DHG’s first Dubai venture, Helvetia Residences in Jumeirah Village Circle (JVC). The 25-storey tower, comprising 430 apartments, is scheduled for completion in the second quarter of 2026.
“We’ve just launched Helvetia Verde in Meydan Horizon, and at the end of November we will be presenting our third project, on Dubai Islands,” Antic revealed, highlighting the company’s expansion plans. He noted that the success of projects in locations like Dubai Islands Records AED6.1bn in sales demonstrates strong investor appetite.
DHG Properties is positioning its Helvetia brand to cater to a growing demand from buyers who seek premium finishes and sophisticated design without the ultra-luxury price tag. The company sources high-quality materials from Italy and Spain for its projects.
“Our developments are designed as smart investments within the affordable luxury market segment,” Antic explained. “The whole idea is to provide premium living in exceptional residences in prime locations, while offering strong value for money.”
The developer’s confidence aligns with the broader trend of growth across the UAE, as the UAE Real Estate Market continues to hit historic highs.
Antic concluded that the future of Dubai’s property market will be defined by quality and enduring value. “The next phase of growth will not be defined by scale alone. It will be about creating communities that endure, where design and quality shape smart living. Our role is to bring Swiss expertise into dialogue with Dubai’s ambition.”
