Top 20 CRM Software for Real Estate Management in Dubai

Dubai’s property market is thriving and demands solutions in keeping with modernity to facilitate streamlined operations, efficient lead management, and optimization of customer relationships. For an agency, developer, or broker that intends to stay ahead in the race in this highly competitive arena, choosing which is the best real estate CRM in Dubai becomes critical.

Each CRM program was assigned a score between zero and one hundred, due to the fact that these metrics are related to the best rank as explained in table below.

This table summarizes the top CRM software options for real estate professionals, their scores, unique features, and starting monthly prices. Each CRM presents a unique set of advantages, thus ensuring it has a solution to fit various business needs.

Below, I will help you figure out the top 20 CRM systems for real estate Dubai on usability, features, price, and customer support.

1. Salesforce CRM

Average Price: AED 450 – AED 1,200 per user/month.

Rating: 9.5/10

Salesforce CRM is a giant among those programs used for real estate software UAE when it comes to offering highly-sophisticated automation and cloud-based integrations. As for its features, the software includes real-time analytics, smooth connectivity to third-party applications, and AI-powered insights for real estate lead management Dubai. Users also find it up to their expectations in terms of customization and well-stuffed mobile functionality. However, it is intense onboarding and requires a lot of time for customization.

Salesforce is known for its predictive analysis, making it the best pick for real estate agencies refining their sales strategies. With its AI-powered Einstein Analytics scheme, critical knowledge is drawn to the brokers for guiding their decisions using data.

The learning curve may be steeper, but the benefits outweigh the challenges. Below, we analyze the top CRM for real estate in Dubai based on usability, features, pricing, and customer support. The high-quality amalgamations and interface of choice ensure that it tops the list for property management firms dealing with expansive customer databases.

Pros

• Blissfully customizable workflow
• An analytic power quite advanced with AI
• Integrated with many other platforms

Cons

• Too expensive for smaller businesses
• Steep learning curve for a novice

2. Zoho CRM

Average Price: AED 55 to AED 1,200 per user/month

Rating: 9.2/10

Zoho CRM is an amazing economy Dubai property CRM with fantastic automation and sales predictions powered by artificial intelligence and one of the best real estate CRM Dubai. It does lead-tracking, email marketing, and performance analytics. Small to medium real estate businesses find it very easy and cheap. The downside is that many of the advanced features require their better paying plans.

Zia, which is Zoho’s AI-powered assistant, improves productivity by predicting sales trends and follow-up suggestions. It also has integrations with various apps, including Google Workspace, to allow seamless workflow management. This comes with integrated telephony that allows a broker to make calls directly from the system. With solid automation capabilities, Zoho CRM is an inexpensive alternative for startups and growing agencies.

Pros:

• Inexpensive with good features
• AI-based automation
• User-friendly interface

Cons:

• Limited advanced customization options
• Tends to be slow with customer support

3. HubSpot CRM

Average price: Free – AED 1,500 per user/month

Rating: 9.0/10

HubSpot CRM is made attractive to startups in Dubai via a free-tier plan where it can fall under cheap real estate management software. This has large email automation, contact tracking, and pipeline visualization tools. It works really well with a multitude of apps for efficient workflow automation. However, advanced tools come with pricey upgrades.

HubSpot’s user-friendly dashboard allows the real estate agent to keep track of his sales pipeline easily. Email marketing automation on the platform ensures timely follow-ups for agents to nurture leads successfully. HubSpot CRM is a great free-tier option for real estate businesses and offers intuitive tools as well as seamless integration with its marketing features.

Pros:

• Free plan with lots of robust features
• Easy-to-use interface
• Strong marketing and sales automation

Cons:

• Limited advanced customization
• Spending on paid membership plans can add up quickly

“CRM systems are very important,” according to Mohammed Jasir, a CRM analyst. “DoFort’s CRM is a game-changer for UAE real estate agents: enable lead management, and client relations become crucially important in such a competitive marketplace.”

4. Pipedrive

Average Price: AED 40 – 300 per user/month

Rating: 8.8/10

Pipedrive is an intuitive CRM solution for real estate offering deal-driven sales automation. It enhances workflow efficiency with a user-friendly drag-and-drop interface and AI-powered insights. The platform is ideal for tracking property listing management Dubai with visual pipelines. One downside is the lack of in-depth reporting compared to competitors.

Pipedrive integrates with multiple third-party applications, enhancing its usability. Mobile functionality allows agents to access the CRM on the go, ensuring real-time updates. Now, let’s take a look at Pipedrive, which, as a CRM, is relatively user-friendly and geared toward deal-making. With great automation, it suits real estate agents focused on sales pipelines. Unfortunately, marketing tools are non-existent.

Pros:

• Very straightforward and pleasing to the eye
• Very good for sales pipeline management
• Highly customizable automation

Cons:

• Limited in-house marketing tools
• No free plan

5. Bitrix24

Average Price: Free – AED 1,100 per user/month

Rating: 8.6/10

Bitrix24 is a cloud CRM dedicated to real estate, provided with communication tools inbuilt to facilitate team cooperation, document sharing, and automated workflows. Its free version has decent CRM functionality, which is why it is favored among small real estate agencies. The interface can be a bit cluttered for the first-time users, though. The Bitrix24 all-in-one platform includes sales automation, customer management, and marketing tools. Workflow automation in the system increases productivity by eliminating many of the manual work. The interface may feel complex at first, but the generous documentation and customer service assistance give clients the advice they need to walk through the system. Bitrix24 is a quite cheap and truly multifunctional CRM with collaboration tools that can be used especially well for small agencies. However, it may seem quite hard to beginners due to its overwhelming interface.

Pros:

• Really free plan with basic features
• Very good collaborative tools
• Integrated project management

Cons:

• Very steep learning curve
• Basic plans allow limited customer support

6. Freshsales

Average Price: AED 55 – 280 per user/month

Rating: 8.5/10

Freshsales is an AI-based real estate software UAE, fully automated, robust Dubai property CRM with pipeline management and lead scoring features. The intuitive interface allows agents to effortlessly track customer interactions. Built-in email and phone features allow smooth communication within the CRM. Less advanced reporting tools compared to some competitors.

Linking with marketing automation tools can assist real estate professionals in nurturing their leads optimally. Freddy-an AI assistant- suggests actions to take in order to close the deal, thus giving a boost to conversions. It is a good fit for mid-sized agencies given its pricing and ease of use. Freshsales is the smartest option for real estate agencies interested in polishing their sales process with AI-driven automation and intelligent lead scoring. However, areas like reporting need improvement.

Pros:

• Artificial intelligence-powered lead scoring
• Inbuilt phone and email tracking
• Very intuitive interface

Cons:

• Limited reporting features
• Above their higher plans and advanced automation availability.

7. Streak CRM

Pricing Range: Free to AED 180 per user/month

Rating: 8.4/10

Streak is a real estate agent CRM for Dubai built around people who use Gmail often. Streak integrates well with Google Workspace, enabling them to run their deals from the inbox. The pipeline tracking feature makes the real estate workflow much simpler. It lacks some advanced automation that some other systems have. Streak’s email tracking and scheduling tools help agents in communicating closely with potential buyers. The mobile app keeps agents connected wherever they are. Simple and handy, it is a good choice for individual agents and small teams. Streak CRM is indeed the best choice for real estate agents who largely depend upon Gmail. Its maintenance values are within the inbox where lead tracking and pipeline management become easy. However, its dependency on Gmail is very limiting for those who do not use Google.

Pros:

• Direct integration with Gmail
• Easy and straightforward installation
• Custom-made pipelines

Cons:

• Few features beyond Gmail
• Not suitable for larger teams

8. Wise Agent

Average Price: AED 110-Aed 370/10

Rating: 8.3/10

Wise Agent is an estate-based CRM that merges transaction management and lead automation wherever possible. It has inbuilt marketing tools such as email and SMS campaigns, which will assist agents in adequately nurturing leads. Interaction with social media is also made possible to interact with prospective clients. Although Wise Agent is full of features, it sometimes seems outdated in comparison to most modern CRM software.

It is great for agencies searching for a balanced, cost-effective, or friendly solution. Wise Agent is certainly worthy of consideration for automation driven real estate agents. It facilitates good lead management and transaction-tracking options but looks dated. Well suited for individual agents and small teams.

Pros:

• Automation that really works
• Good third-party integrations
• Pricing that is low for the features

Cons:

• It’s ugly
• Advanced reporting is limited

9. LionDesk

Average Price: AED 120 – AED 350 per user/month

Rating: 8.2/10

LionDesk is a comprehensive and a top CRM for real estate with AI-enabled lead follow-ups and automatic sending of text messages. It means that “video emailing” is an added bonus when it helps real estate agents connect with prospects. This system includes transaction tracking and ties to various real estate web portal sites. For those at a novice level, the learning curve can be a steep one. LionDesk will mostly benefit agents who communicate through various channels in order to remain connected with their clients. One of the main advantages of LionDesk is the SMS and video messaging features, which truly make engagement easier for real estate agents. The shortcomings in the interface, however, are evident.

Pros:

• Great features for SMS and video messaging
• Fair pricing and good features
• AI follows up with leads

Cons:

• Outdated interface
• Not as many integrations as competitors

10. Propertybase

Average Price: AED 500 – AED 1500/user/month

Rating: 8.1/10

Propertybase is a high-end CRM designed specifically for real estate businesses, which will provide website integration, lead management, and automation features. Also, MLS access would provide real-time property updates. Its analytical dashboard is capable of providing good insights regarding sales performance. However, small agencies may find it relatively expensive. Propertybase is most suitable for large firms gearing up for all-in-one solutions. Propertybase was designed specifically for bigger real estate companies that need ample automation, MLS integration, and teamwork. Its high price tag keeps it from being suitable for small agencies.

Pros:

• MLS integration and powerful syncing for real estate listing
• Scalability for growing firms
• Advanced automation tools and reporting

Cons:

• Not budget-friendly for smaller and mid-sized agencies
• Initial setup can be quite complex

“As a software developer, Limesh Parekh says, ‘there are clear requirements for specific features: the leasing-dominated real estate market in Dubai would require advanced contract renewal features in any CRM, with mobile access enabling convenient operations.'”

11. Real Geeks

Average Price: AED 450 – AED 1,400 per user/month

Rating: 8.0/10

Real Geeks has become famous for its lead generation tools and IDX website integration, making it among the best real estate CRM Dubai for agencies. It runs follow-ups with email and SMS to nurture generated leads. It presents integrated Facebook marketing tools to agents to target prospective customers. However, it is lesser in customizability compared to other competitors. It fits really well for agencies that consider online lead generation a top priority. Real geeks remain a fantastic choice for all those real estate professionals seeking lead generation and conversion. Its powerful IDX website integration and automation tools make it ideal for agencies to really enjoy maximizing inbound leads. The only top facet missing is that of flexible customization options.

Pros

• Top-notch lead generation and follow-up tools
• Great IDX site integration for property listings
• User-Friendly dashboard with automated features

Cons

• Limits of customization compared to competition
• Can be made on the pricey side with add-ons.

12. Close CRM

Average Price: AED 120-AED 600/10

Rating: 7.9/10

Close CRM is a sales-oriented platform that simplifies your pipeline tracking and automated follow-ups. Built-in calling and email sequence capabilities are included to enhance communication. This system is built for high-volume sales teams, but do not expect most of the real estate industry features, such as MLS integration, from this application.

For agents, it is a very efficient deal-tracking and quick-response tool. Close CRM is built for sales teams, making it a great fit for real estate agencies that rely on making calls and tracking deals. It has excellent means of communication, but its reporting may be somewhat limited for larger companies.

Pros:

• The app has a powerful built-in calling and SMS feature.
• Pipeline management for real estate deals is seamless.
• Follow-up automation is fantastic.

Cons:

• Advanced reporting DPM tools are limited.
• Prices are tagged to be on the higher side when compared to others.

13. IXACT Contact

Average Price: AED 110 – AED 330 per user/month

Rating: 7.8/10

A CRM built for real estate professionals, IXACT Contact provides marketing automation and task management. It offers website hosting, certainly a one-stop solution for agents. The CRM also boasts a unique concierge setup service to set the user going. The reporting tools, however, are less detailed compared to other CRMs. IXACT Contact is perfect for agents who require an all-in-one solution for their business. New agents entering the profession will find IXACT Contact to be a modern and straightforward CRM with excellent automated marketing and contact features. On the other hand, the service does not provide true advanced customization and high-end automation features.

Pros:

• Straightforward interface for beginners
• Automated drip mail marketing
• Integrated tools for websites and social media

Cons:

• Limited advanced automation
• Not really for large real estate companies

14. kvCORE

Average Price: AED 600-AED 1,800 per user/month

Rating: 7.7/10

This cloud-based CRM is targeted primarily at enterprise-level real estate firms. AI-driven automation, IDX website integration, and predictive analytics are the hallmark features of this system. In addition, the platform provides lead generation tools and integrates with popular marketing platforms. However, its pricing makes it inaccessible for smaller agencies. kvCORE is best for large brokerages that require advanced automation. kvCORE is a robust all-in-one CRM designed for real estate brokerages, offering smart automation and lead-generation tools. It’s ideal for large teams but can be costly for smaller firms.

Pros:

• AI-driven automation and smart lead generation
• Customizable IDX websites for branding
• Excellent mobile app for on-the-go access

Cons:

• Expensive for individual agents
• Complex initial setup

15. Follow Up Boss

Average Price: AED 290 – AED 1,100 per user/month

Rating: 7.6/10

Follow Up Boss is lead conversion-centric and thus automates email, SMS, and call tracking. The system integrates with top real estate lead sources such as Zillow and Realtor.com. The mobile app allows for the ease of access to client data. However, the interface shall appear less intuitive to the new users. Follow Up Boss would be the right choice for agencies focused on lead conversion. Follow Up Boss is the best application for a real-time client engagement and automated lead follow-up. It’s perfect for busy real estate teams, but the price is significantly high.

Pros:

• Excellent in automation follow-ups
• Easily collaborate on other team members
• Integration on marketing tools is seamless

Cons:

• Very expensive for small teams
• No built-in transaction management

16. RealtyJuggler

Average Price: AED 190 per user/year

Rating: 7.5/10

RealtyJuggler is a simple and inexpensive CRM with core real estate tools like transaction tracking and email marketing. It has document storage and drip email campaigns. The interface looks old, but it provides features useful for small companies. RealtyJuggler would be perfect for real estate professionals who want an affordable no-frills CRM. RealtyJuggler is another budget-friendly choice for a CRM that comes with some of the basic tools needed for real estate agents. It is simple and does its job, but it is not equipped with advanced automation.

Pros:

• Good affordability for agents individual
• Easy to use seriously the learning curve is minimal
• Transaction management and task management built right in

Cons:

• Limited customization for the agent
• Another thing that pushes this application into the last lane is the old-fashioned user interface.

17. Apptivo

Average Price: AED 40 – AED 250 per user/month

Rating: 7.4/10

Apptivo is powerful and versatile, and its project management powers are remarkable. It has task management, workflow automation, and financial tracking. Besides, the platform integrates with G suite, making it easy for users who rely on Google applications. Just a pity the real estate-related features are quite limited. Apptivo is a fair choice for agencies seeking a general-purpose CRM with a flexible customization option. Apptivo is one of the cost-effective CRM and highly customizable CRMs specially designed for real estate professionals. Best suited for small and midsized agencies, it doesn’t offer sophisticated automation features.

Pros:

• Affordable and flexible pricing plans
• Can customize workflow and modules
• Strong integration with third-party apps

Cons:

• Limited advanced automation capability
• Slight learning curve for new users

Victor Romanov, a user of PropHero CRM, praises platform integration: “Integration with platforms like Bayut and Property Finder makes lead-tracking and property listing easy, making PropHero really suitable for the Dubai real estate agencies.”

18. Agile CRM

Average Price: Free – AED 200 per user/month

Rating: 7.3/10

Agile CRM has its free-tier offering, which includes basic functions such as email automation and contact management. In addition, it offers social media tracking and appointment scheduling. It is a perfect match for startups, though for bigger agencies, the software may fall short of providing advanced features. This would be the best tool for real estate agents on a budget. Agile CRM is an affordable, all-in-one solution ideal for real estate businesses needing automation and client management. However, it has limited scalability for large firms.

Pros:

• Affordable pricing with a free plan
• Strong marketing and automation tools
• User-friendly interface

Cons:

• Limited advanced reporting features
• Not ideal for large-scale operations

19. Insightly

Average Price: AED 120 – AED 600 per user/month

Rating: 7.2/10

Insightly is a CRM that includes project management functionalities. It facilitates automatic workflows as well as email tracking, utilizing it within the field of real estate for transactional agents. By way of its reporting tools, one could gain meaningful knowledge with respect to sales trends. However, since it is lacking in direct MLS integration, Insightly seems cut out for agencies that want to pursue a blend of CRM with project management. With Project management, integrations, automation, and a little touch of everything, Insightly is an even solution for real estate professionals. However, the advanced features are reserved for premium plans.

Pros:

• Project management and automation activity into a good set of modules
• Integration with tools from Google and Microsoft with zero friction
• Entry-level pricing is quite affordable

Cons:

• Advanced features are only unlocked if you pay for the higher-tier plans
• Limited customization options as compared to other products in this arena

20. Monday.com

Average Price: AED 50 – AED 320 per user/month

Rating: 7.1/10

Monday.com is a flexible CRM with really strong task and project management abilities. It has visual workflows with automated notifications and collaboration tools. The tool integrates with third-party applications but does not have MLS syncing among others. Therefore, Monday.com is best for agencies looking for an extreme customization level on personal task management systems. Monday.com, a visual and flexible CRM solution, is best suited for real estate teams. Easy to operate with functionality for work management, it does not provide too much depth into specific real estate concerns.

Pros:

• Very customizable automated workflow
• Highly intuitive and user-friendly interface
• Excellent collaboration tools

Cons:

• Lacks templates relevant to the real estate industry
• Pricing may be on the high side for some advanced features

Methodology for Calculating the Ratings

The ratings for the top 20 Dubai Real Estate CRM Solutions are based on a structured evaluation process encompassing the key performance indicators important for real estate agencies, brokers, and developers. In our process, each CRM would be evaluated under multiple criteria; a weight would then be assigned to the different aspects, and overall scores computed for each.

The evaluation criteria were as follows:

• Ease of Use (20%): User-friendliness of the interface and experience in general, bearing in mind ease of navigation, accessibility, and the need to train users.
• Features & Functionality (30%): The depth of CRM “universe,” covering lead tracking, automation, integration, analytical functions, and mobile access.
• Pricing & Value for Money (20%): This relates to the affordability of pricing plans in relation to the feature set.
• Customer Support & Reviews (15%): Availability of different support channels, their response time, and satisfaction based on user feedback and online reviews.
• Scalable and Customizable (15%): Solutions should be able to grow with your business and offer customization according to unique real estate needs.

Each CRM will thereafter be sub-rated out of 10 within each category based on the above weightage, and the final rating would be based on the corresponding aggregate scores.

Why Trust This Rating?

1. Independent Evaluation: The rankings are based on extensive research, real-world testing, and verified customer feedback rather than paid endorsements.
2. Industry Expertise: The selection process is guided by professionals with extensive experience in real estate technology and CRM systems.
3. Continuous Updates: The ranking is updated regularly to account for new features launched for CRMs, changes in pricing, and trends surfacing in the Dubai real estate market.

With all these factors considered, the rankings provide adequately reliable and unbiased feedback on the best real estate CRM solution in Dubai.

Frequently Asked Questions